USA Today on Monday reported that GM notified 1,100 dealerships they’d be closing and Chrysler notified 789 of the same thing. So I wonder, where will I take my car for service?
I don’t know about you, but whenever I had to take my car for service, it seemed to take 2-3 weeks for the earliest appointment. So, if I’m driving a GM or Chrysler, will it now take 6-8 weeks since there’s less choice?
In the last ten years, dealerships have taken on a different look and feel. Dealerships today offer popcorn and latte’s for those waiting patiently for service. You can buy logo’d shirts, steering wheel covers and hanging dice for your mirror. Going to the dealership is now an experience rather than a chore. This was done to increase the service experience as you were having repair work done. The dealership experience now is around the corner, but in the future may be across town. Will you make the drive?
The Internet certainly has changed the old dealership model. The old days of haggling over price just don’t hold true with Edmunds.com and other sites that will tell you what you should expect to pay. For dealerships, the annuity income comes from the service, not always the auto sale. Customers will still need their cars serviced, especially for warrantee work. As dealerships close, it may be more difficult to find a dealer, let alone an appointment.
This shows how unusual and deep this economic crisis is for Americans. It’s no longer business as usual. How we conduct our lives has changed, possibly forever. Even the simplest, most automatic decisions of the past—taking a car in for service—has been disrupted and displaced.
And that’s not all bad. It means that it’s time to re-look at the way we conduct business, shore up our finances and focus on sustainability. When the next downturn comes—and it will because that’s the way of the economy—we have an opportunity to be prepared.
So my question to you, what will the auto service model look like in the future as dealerships close? Post a comment
– Mark Koziel